Last Ride for Honda Crosstour
Honda confirmed in April 2015 that it will discontinue the Crosstour after nearly five years due to low sales numbers for the vehicle.
The cancellation of production does not come as a surprise – Honda saw the car’s sales fall 30% last year. It was rare to see the Crosstour cross the 1,000 sale threshold each month over the last couple of years. The move is similar to Toyota recently cancelling its Venza also due to its lack of sales.
The car made its debut in late 2009 as a 2010 model, and was characterized as a tweener. The Crosstour was too big to be seen as a station wagon, but not quite big enough to seem like an SUV.
"The Crosstour was always a bit of an oddball that fit somewhere in between a number of niche categories," said Alec Gutierrez, senior analyst with Kelley Blue Book. "While well-intended, it missed the mark for most consumers, so it is no surprise to see Honda parting ways with its CUV/Wagon/Accord-based offering."
Unfortunately for Honda, rather than finding a happy middle ground with their customers, this different style ended up turning off car buyers who wanted something specific. The end of the road for the Crosstour will open the door for greater production of other vehicles.
"Honda's growth strategy in North America is keyed to aligning our product portfolio and related production around the needs of our customers and growth segments in the marketplace," John Mendel, executive vice president of American Honda Motor, said in a statement. "This includes the fortification of our light truck lineup."
The plant that made the Crosstour will now focus more on producing the CR-V and the new HR-V, which looks to be the successor to the Crosstour, although slightly bigger.
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